Brand Profile
Made in India — by people who were told it wouldn't work· ██████· 8 labels. No investor decks. No mood boards.· kaaand.xyz· ████ ████ ████· Made in India — by people who were told it wouldn't work· ██████· 8 labels. No investor decks. No mood boards.· kaaand.xyz· ████ ████ ████·
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THE INDUSTRY
WASN'T
INVITED

8 homegrown Indian labels. Built without permission.

Exhibit B — Homegrown
MADE
IN
INDIA
SUBJECT CLASSIFICATION
Label type:Homegrown / Independent
Status:
Threat to mainstream:HIGH
Investor contact:

These labels weren't launched. They escaped. Built in Dharavi apartments and Bengaluru basements, priced in runs of fifty, sold out before any publication noticed they existed.

The mainstream fashion industry had a hundred years to care about Dalit makers, queer designers, and bedroom labels from Tier 2 cities. It didn't. So they stopped waiting.

SECTION REDACTED — LEGAL
KAAAND